It's not a mask, it's a fashion statement. I'm not a clothing designer, I'm a textile Design Engineer. COVID is a thing, or is it? Neither option matters because we all seem to be falling in the category where we have to wear masks.So I thought about it. Why drag my feet? why not embrace the change and own it before it owns me.
“It's not a mask. It's a fashion statement.”IWK
We call him Beaumont. Beaumont the Beaver. Hes the lovable mascotte for Cade MK. Why a beaver? There are all kinds of answers to that question. For starters, they look cuddly but are very resourceful. Then there are all those terms like "busy as a beaver" and "eager beaver". Both phrases are ways to describe the kind of people we see wearing Cade MK.
We see hard working people wearing our brand. People that poor their life into their work. They Work hard, but they also play hard. They might always be busy, but they take the time to relax when they can. You might find them deep in thought about their next big plans, day dreamign on the couch after work. Or you might find them in a hammock with a good book. You might find them at the coffee shop, slaving away on their book, or reading up on their next big career change. Whether they're at work, on the go, or hanging with friends, A Cade Mk man or woman is always dressed to impress what ever or whoever comes next.
A person wearing Cade Mk is always working and always playing, and they need a wardrobe thats ready for what ever's next. Beaumont is the perfect reminder of just that sort of lifestyle.
A video on how our new VID-WEAR line is easy to wear.
2020 was the year of Beaver (in Cade MK land). I'm actually joking. However, beavers are all about hard work. Thats been my 2020. We started with masks, and I expect to see a lot of fun products come your way in the future.
“There are always two people in every picture:
the photographer and the viewer.”Ansel Adams
Thank you for your support in reachign the American dream.
Hi, my name is IWK and I'm the designer.
